Italy is a very important country for the fashion industry and this leadership is due to several reasons.
First of all the quality.
Quality in materials research, quality in clothing design, quality in the combinations , quality in the the way of wearing the clothes.
Italians are the most appreciated designers in the world and this also thanks to their continuous research and innovation.
The Italian fashion is a a reference point for all over the world, both as regards the designers that with regard to the presentation
to the public of their creations.
The fashion events that take place in Italy are popular and always mark the new way forward for the fashion trends for the coming months.
Boutique & Stores
Gucci, Dolce & Gabbana, Valentino, Giorgio Armani to name a few, are brands whose products are in the shopping streets in all major cities of the world (New York, Tokyo, Hong Kong, Moscow, London, etc) and their boutiques and shop windows are a very clear example of how a good product must also be expertly presented to the public.
It is no coincidence that the windows of these shops glorifying the quality of the product while maintaining generally a minimalist style that is able to capture the passersby
making them focus on the product, which is shown as if it were a real jewel, with lots of lights and revolving stages.
The fashion streets in Italy are much frequented by tourists and are an essential stop for anyone, selling abroad, want to take home an original dress buying it directly in Italy.
In Italy (and in some cases also online) there are many Factory Outlets that allow you to buy designer clothes at discounted prices.
It is mostly old collections, or pieces that have some defect (sometimes very imperceptible) and therefore are not presentable in official stores.
Lot of advertising is conveyed through the internet and TV, but word of mouth is the most powerful instrument: these garments are able to talk about themselves
thanks to their perfection, their fit, the quality of the materials and also thanks to the the prestige that gives people wear them.
A key feature
A key feature of the Italians is the ability to be elegant and perfectly glamorous even just wearing a pair of jeans and a t-shirt.
This maybe due to an innate sense of beauty that Italy is not limited to fashion, but we can also find in the design industry, in the automobile industry, in furnishing industry.
Italians designers are therefore able to express this aesthetic sense that is appreciated by many celebrities including actors and sportsmen who often are present in fashion evenings, parading on the red carpet.
The big brands of Italian fashion are not limited to clothing, but they are also among luxury accessories such as jewelry, sunglasses, belts, bags, watches and perfumes.
These objects have become veritable symbols and have become part of everyday life of many people, giving them a touch of unique elegance and refinement.